LA County
Fair 2023
Logo Design, Style Guide, Large-Scale Advertising Materials, Digital & Print Collateral
“Spring into Fair”
In 2023, the LA County Fair embraces spring with bright, cheerful branding. The concept of spring is showcased through playful, nature-inspired design elements, reflecting the fresh energy of the season.
Bold, bouncy typography brings a sense of joy, while delicate florals and natural motifs tie the theme to the time of year. Flowers bloom around the text, symbolizing the excitement and fun that await attendees, capturing the lively spirit of the Fair’s springtime celebration.
2023 IAFE Design Awards
1st Place - Category 6, Souvenirs and Commemorative Items
2nd Place - Category 8, Promotional Advertising: Outdoor
3rd Place - Category 5, Promotional/Advertising Poster